Atlanta Real Estate Investor Special $129

Real Estate Investor Photography Special

$129

Package includes up to 12 high quality photos (electronically delivered), 1 set of web quality photos, 1 set of print quality photos, and a 24 hour turn-around.

For an investment property to qualify for this exceptional package, the property must be a single family home, vacant, under 1800 square feet, under $200,000 and within 20 miles of 30305. (Terms of Service apply.)

Call today. Special pricing ends July 31.

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Liz Lopez Photography

Specializing in Real Estate and Interiors

404-402-8991

LizLopezPhoto@me.com

www.AtlantaRealEstatePhotography.com

Bending the rules to get the shot.

There's a few rules I follow when taking the 'money shot' photo, the lead photo.  It's the photo that will compel the buyer to keep looking at the listing. I try to make the front door and main window visible, downplay the garage and driveway, show off landscaping, front yard, etc. Usually, it's a straight on photo.

The agent informed me the house was going to be a challenge to photograph and to get it viewed by potential buyers. The home has a lot of shade, long driveway and just a few other factors that can make it look unappealing with online photos.  This home also had a beautiful interior but if you can't get the buyer interested, it's going to be a long difficult sale.

Photo 2 was the  photo I thought  could be the lead photo.  It's a good shot, but I knew there was more there.  It's just a little blah.  Nothing that says,' hey, look at me.' I walked around the property with my trusty ladder for about 10 minutes and then I patiently composed photo 1.  Yup, I bent my own rules to get this shot.  There's a lot garage, big huge blank wall, the front door is hidden and there's a dormant tree hiding the picture window and no front yard..   But wow, this photo tells a much better story.  It's composed to feature and flatter the home.  You can see the steps leading to the front door, the right foreground tree framing the house, a well maintained landscaping, a side yard has some lush green grass, the circular deck that peeks out from the back of house - the whole photo displays just enough information to pull you in.  It's so much more interesting in photo 1 than in photo 2.  Yes, photo 1 is going to get those all important clicks and it did.  I'm happy to report the home went under contract in less than week and the seller was ecstatic.

So the next time you have to photograph a not so photogenic home, bend the rules and get the photo that tells the best story!

Photo 1

Photo 2

For the Summer months I will be offering Specials on my real estate photography packages. Visit here for more details.

Thank you in advance for sharing my Summer Specials with your fellow agents.

Summer Special

$165 – Small Home Photo Package

$185 -  Standard Home Photo Package

$225– Large Home Photo Package

Call today to schedule your next

listing shoot 

Liz Lopez Photography

Specializing in Atlanta Real Estate and Interiors

404-402-8991

www.AtlantaRealEstatePhotography.com

Summer Real Estate Photography Specials

For the Summer months I will be offering Specials on my real estate photography packages. Visit here for more details.

Thank you in advance for sharing my SummerSpecials with your fellow agents.

Summer Special

$165 – Small Home Photo Package

$185 -  Standard Home Photo Package

$225– Large Home Photo Package

Call today to schedule your next listing shoot - 404-402-8991

Liz Lopez Photography
www.AtlantaRealEstatePhotography.com

Why go with a Professional Real Estate Photographer?

First off, thank you Ruxta Realty of Wilmington, NC, for being so generous with this valuable information. They have put together a beautiful infograph that easily illustrates the importance of professional real estate photography in your marketing efforts.  As Realtors who know the challenges of marketing a home, they  show and say it much better than I ever could.

'Professional photographs are key to selling your house.  The following infographic was created to highlight data from the National Association of Realtors and REDFIN proving you can sell your house for more with professional photographs. The data is compiled from 2010 surveys that analyzed how real estate listings that included professional photos compared with those listings that included lesser quality photos.   The data clearly indicates that real estate listings which include professional pictures will sell for more than comparable properties.' 

Source by Ruxta Realty

Here are the sources for the infographic: Redfin, WSJ, NAR

Liz Lopez Photography
Specializing in Atlanta Real Estate and Interiors
404-402-8991

Real Estate Photography Prep Guide

Days before I photograph any home, I send off to the Agent or homeowner the Liz Lopez Real Estate Photography Prep Guide.  Homeowners really appreciate having a step-by-step guide to assist them in getting their home ready for a real estate shoot.  Sellers are often confused by the requested 'decluttering', or 'what's going to be photographed' or they make the assumption that the buyer will look over or understand their personal effects (buyers don't).   The guide is filled with suggestions and tips that can make a big impact on a listing photo presentation.

Shoot me an email if you would like a copy of my Liz Lopez Real Estate Photography Prep Guide. Even if you do your own photography, your seller will appreciate your assistance in getting their home 'click worthy'.

Liz Lopez Photography
Specializing in Atlanta Real Estate and Interiors

Photographing Atlanta Rentals

The savvy owners of this gorgeous midtown condo wanted photographs of their home before it became a rental.  They had lovingly cared for the home and were unsure about when they were going to actually put it up for sale.   It looked its best right now and photographs needed to be taken today.

Enjoy the photos, it's already rented!

Liz Lopez Photography

3 weeks to sell Brookwood Hills home in Buckhead

I received an email from home owner, Leo Welf in mid October.  He had been searching  for an Atlanta based real estate photographer to photograph his home.

He owned a beautiful updated Brookwood Hills home and wanted it to show that way in listing photos.  He knew the impact listing  photos can make. He also knew that the buyer's first impression (photographs) was vitally important to getting the home viewed (clicks) and shown.  Almost 90% of home buyers start their search on the internet and it's there where the buyers are shopping.  

I photographed his home in late-mid October and the home was sold by Nov. 12th.  So what did he do to get it sold? Keep reading!

Here's a quick run-down.

1. Hired a Real Estate Photographer - Leo hired a photographer who specializes in 

Real Estate Photography - Me.  He saw my website and really liked my work and the services I offered. His house had some customized and updated features and he wanted to make sure he had the best photos possible.

2. The Virtual Tour was a big part of his marketing plan - A virtual tour needs to be more than a slideshow.  Buyers want info about schools, shopping, local hangouts, etc.  My virtual tours include this info,  are mobile ready, have extra large photos, captions, floor plans, agent info, email, and is easily accessed in one place. Buyers could even email him from the tour.  Check out Leo's virtual tour here.  The virtual tour that I use have their own web address.  

                                 Flyer 1

3.Created a flyer with impact - Keep it simple.  One borderless page, with 1 to 3 photos should do the job.  The flyer I designed has lots of impact and directs them to the virtual tour.  I designed two flyers but Flyer 1 made the cut.

                            Flyer 2

4. Attached the virtual tours URL to the For Sale sign - An easy to remember virtual tour link was hung on the for sale sign. Leo used 46montclair.com and simply redirected the original www.AtlantaRealEstateTours.com/9161 link. When someone drives by they can easily view the photographs and access the home's info just by entering the web address.  I checked the virtual tour stats and Leo's tour was viewed almost 400 times in the first 3 weeks. 

46Montclair.com

Hope I've given you some real estate marketing ideas for 2013.  Shoot me an email with any questions, I'd love to help you.

Liz Lopez Photography
Liz@atlantarealestatephotography.com
404-402-8991